July 2013

Avicii "Wake Me Up" (Mark Seliger & CB Miller, dir.)

A young woman and her daughter (sister?) don't seem to fit into their rugged Americana town... until the elder sets out to discover where they finally belong.

If this looks a lot more like an extended fashion ad, well, Mark Seliger did direct it — his first video in what feels like a long time. Plus Avicii himself is a supporter of Ralph Lauren's Denim & Supply line. 

Lord Tariq and Peter Gunz "Deja Vu (Uptown Baby)" (Chris Robinson, dir.)

If my memory serves, this was the video that served as the breakout for director Chris Robinson

"Uptown Baby" was an unlikely hip-hop anthem based around a Steely Dan sample that made such an airtight case for The Bronx's supremacy as the birthplace of rap music that even a Mets fan would have to give it up.

Ironically, the video itself was shot at the Met's former Queens home, Shea Stadium — a fact that's apparent to anyone from the five boroughs, or a National League city. But it was a hit clip nonetheless, thanks to Lord Tariq and Peter Gunz looking big in the video, a who's who of NYC rap celeb cameos, a sweeping 360° camera move, and, of course, a very hot track.

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