May 2014

Ed Sheeran f/ Pharrell "Sing" (Emil Nava, dir.)

Maybe you heard "Sing" with its Pharrell hook and its borderline dance beat and wondered how Ed Sheeran could exist in that world without becoming a cartoon character. Well, you were close: Sheerann has become a puppet to explore this flyer side of his personality, where he can model a pair of Beats, hit a strip club and basically get jiggy with it (but with a knowing wink). 

MAGIC! "Rude" (david rousseau, dir.)

Same old story: Boy meets girl. Girl's father disapproves of boy. Boy still wants girl. Girl's father hopes different boy will marry boy. Girl runs away to have boy propose to her. Boy and girl tell dad. Dad dislikes the news. Boy and girl get married anyway.

Toronto reggae-poppers MAGIC! (yes, the "!" is part of the name, as is the "all caps") prepare to storm America with this song, one woman at a time — just like frontman Nasri Atweh does here.

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