September 2014

Bryan Warnecke has Cystic Fibrosis and a life expectancy of 36 years. He's not wasting a single day. "I Lived" introduces us to this Colorado teen, who hasn't let his daily treatment or anything else prevent him leading an active life — he's ridden his bike over 1,200 miles, raising over $300,000 for his research — and a dream of one day playing goalie for the US Mens Olympic hockey team.

How do you treat the one you love when you're clearly on your proverbial last lap around the track? If you're PUP, you smash the shit out if it. Meet "Mabu," a beloved car that gets stripped down into a battering beast and entered into a Demolition Derby.

PS: No turtles or lizards were injured in the making of this video. Mabu was, unfortunately, not so lucky.

Can Caroline Rose do for Skittles what Kina Grannis did for jellybeans? Just be aware that "Blood On Your Bootheels" has a serious undercurrent both in terms of the lyrics and the fact that the candy is mainly used to create guns — and maybe you recall that Trayvon Martin had a bag of Skittles on him when he was killed.

Hillary Duff has a  mystery crush — but she also an Amazon Fire phone and a plan to find him via an album he left behind at a restaurant.

My question is: If you hate the usual "let's randomly shove it in" product placement technique, then how do you feel about a video like this where it's actually thoroughly integrated into the storyline and structure of the video?