A Korean letter leads us on an animated journey...
"‘Illuminate' stems from feeling like you're in the dark in a relationship, it’s about the frustration you feel when you don’t know what you’ve done to upset someone. ... When it came to visuals, my dream scenario was to animate something for the video, and we were incredibly fortunate to get to work with Nicolas [Ménard]. I implicitly trust his taste and was keen to let him go wherever he wanted with the video...” - Tourist
“It’s been a real blast to direct Tourist’s 'Illuminate' music video. Not only because it’s such a playful, awesome sounding track, but also because Will was keen to jump straight into the weird abstract universe I’d suggested. It’s also been really fun to play with the idea of translating a poem into Korean; a little metaphor for miscommunication in a relationship. I’m looking forward to seeing whether people dig out those cryptic messages..! Everything was animated frame by frame in Photoshop, with some slight compositing in After Effects, and the editing in Premiere” – Nicolas Ménard, director
