I tend to put the Best of the Year list off to the last minute. Partially because I'm still traumatized by Beyonce releasing all those videos for her visual album at the end of of 2013, but mostly because music videos are like everything else these days: There's the top 1% in budget and impact — the videos that everyone has surely seen and will remember, aka the SNL worthy videos like Taylor Switft "Bad Blood" and Adele "Hello" — and then there's a practically endless list of other work in an alternate universe of unlimited niches.
In truth you should just look at all the Best Of The Month lists of the past year and, depending on whether you're in the mood for big and bombastic, clever and cunning, or methodical and moody, you can pluck out the videos that perfectly strike your fancy. Shit. I bet if you randomly pick 25 videos from that group, you'd wind up with a perfectly fine list.
These are the 25 Best Music Videos of 2015. May it keep you busy through the New Year.
- Kendrick Lamar "Alright" (Colin Tilley, dir.)
- The Shoes "Submarine" (Karim Huu Do, dir.)
- Florence + The Machine "What Kind Of Man" (Vince Haycock, dir.)
- Tame Impala "The Less I Know The Better" (Canada, dir.)
- Drake "Hotline Bling" (Director X, dir.)
- Rihanna "Bitch Better Have My Money" (Robyn Rihanna Fenty, Megaforce, dir.)
- Taylor Swift "Bad Blood" (Joseph Kahn, dir.)
- The Weeknd "In The Night" (BRTHR, dir.)
- Run The Jewels "Close Your Eyes (And Count To F**k)" (AG Rojas, dir.)
- Kanye West "Only One" (Spike Jonze, dir.)
- Drake "Energy" (Fleur & Manu, dir.)
- Childish Gambino "Sober" (Hiro Murai, dir.)
- Stromae "Quand C'est" (Xavier Reye, dir.)
- Highly Suspect "Lydia" (TS&R, dir.)
- Naughty Boy f/ Beyonce "Runnin’ (Lose It All)" (Charlie Robins, dir.)
- Snoop Dogg "So Many Pros" (Francois Rousselet, dir.)
- FIDLAR "40oz On Repeat" (Ryan Baxley, dir.)
- Autre Ne Veut "World War Pt. 2" (Allie Avital, dir.)
- Action Bronson "Actin Crazy" (Syndrome, dir.)
- The Weeknd "Can't Feel My Face" (Grant Singer, dir.)
- Missy Elliott f/ Pharrell "WTF (Where They From)" (Dave Meyers, Missy Elliott, dir.)
- Pharrell Williams "Freedom" (Paul Hunter, dir.)
- Nate Ruess "Nothing Without Love" (Anthony Mandler, dir.)
- Adele "Hello" (Xavier Dolan, dir.)
- M.I.A. "Borders" (M.I.A., dir.)