Director X continues his roll of confident music videos with "Diced Pineapple," a tropical excursion with Rick Ross, Drake, Wale and lots of ladies. It's also a fantastic A/B comparison with his award-winning "HYFR" video for Drake, which is very deserving of a re-Bar Mitzvah.
Director X, director: "The island and the track came together. So, tropical paradise and a song about a girl, the video kind of writes itself. It was my first time shooting in Aguilla, which isn't a production town, so we had to fly everyone in. We shot at the Viceroy hotel and a couple of villas. We had a partnership with the government of Anguilla, so they were really helpful."
Rick Ross f/ Drake & Wale
"Diced Pineapples" (Island Def Jam)
Director X , director | Michelle Larkin, producer | DNA, production co | Inga Veronique for Sugar Management, rep | Joseph Labisi, DP | Missy Galanida, David Naylor, exec. producers | Margo Wainwright, commissioner
On Drake "HYFR": "People want different stuff. I'm sure Drake isn't the only Jewish rapper, but he's the only Jewish rapper at the top of the game right now that can make a video like that. He can be irreverent, but with a big hit song. You need all those elements to really mean something. At the end of the day people want to be entertained and see something different and he took the shot. He knew what he needed, because pretty pictures don't move people like they used to."
