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Apple Music Premieres Eminem "Phenomenal" Music Film

You knew Eminem's history with both Jimmy Iovine and Dr. Dre meant he would show up in the Apple Music launch, but did you expect his contribution to be a music video that casts him as an ass-kicking Neo-style action-adventure star? Or, for John Malkovich to have a cameo as a mysterious purveyor of noodles and wisdom?  The nearly 8-minute big-budget opus starts in a hospital and ends with a helicopter leap to a rendezvous with Dr Dre — plus, instead of the usual Beats product placements, we get an integrated storyline with an Apple Watch.

update: as of October 1, 2015, the video is now up on YouTube and VEVO...

Rita Ora "Poison" (Cameron Duddy, dir.)

Stardom as an instant glamour model can be a bitch. Or maybe, it's just the photographers who discover and explout these beautiful people who are truly the bitches. Such is the situation in this tale of Rita Ora going from a street savvy headturner to a glossy pin-up girl under the watchful eye of a creepy Warholian predator type who peels her away from her man.