INTERACTIVE: Andy Grammer "Keep Your Head Up" (Interlude, dir.)

Agrammer_keep Sometimes simple is slicker, and that's the case with this interactive video for newcomer Andy Grammer. Interactive company Interlude directs a sort of Choose Your Own Adventure feature, in which you're presented with several decision points that dictate what Grammer does (or doesn't do) in this video. It's all very seamless — no lag, no hiccups — and it works right in the framework of VEVO/YouTube without any plug-ins, which is really what makes it so simple and slick. Also nice: On November 15, VEVO will present an official linear version of the video, based upon the most popular choices. Also popular: Actor Rainn Wilson makes a cameo.--> watch "Keep Your Head Up"

Andy Grammer "Keep Your Head Up" (S-Curve)
Interlude, director