At Mexican restaurants you can usually get a condiment caddy that comes on a rotating lazy-susan with four different sections – one red salsa, one green, sour cream and guacamole. The latest video for Alicia Keys "No One" is just like that, except that the side-dish Zoetrope is the inner-mechanism of a musicbox that spins between various performance set-ups and styling looks rather than delicious chip accouterments.
Director Justin Francis, most often associated with Saline Project, lets Ms Keys look four kinds of beautiful while the four way division also allows the video to show off four different kinds of product placement watches. The video ends with a block party in an alley with rain coming down and an upbeat, celebratory feel that matches the energy of the track. Also, getting Alicia wet actually gives the video a fifth hairstyle. Yahtzee! (review by Doug Stern)--> watch "No One" via YouTube and SonyBMG Musicbox
Alicia Keys "No One" (J Records)
Justin Francis, director | Alison Foster, producer | HSI, production co | Robin Frank Management, rep | Pascal Lebeque, DP | Jarrett Fijal, editor | Paula Good, production designer