It might hurt to admit it, but the music industry is driven by teenyboppers. Be it the Mickey Mouse Club, Debbie Gibson and Tiffany (aka the First Wave Of American Pop Music), the NWOAPM crew of Britney, 'Nsync, and Backstreet Boys, bubblegum music aimed at kids spending their allowances is proven lucrative game. The current craze centers around the stable of stars at Walt Disney's Hollywood Records, which has figured out the formula of leveraging TV show and movie opportunities into pop stars. We're talking The Jonas Brothers, Hilary Duff, Hannah Miley Montana Cyrus, Jesse McCartney and the whole High School Musical jackpot. Right in the thick of all that is The Cheetah Girls, a pop trio with a successful series of Disney Channel movies to drive music sales. Although the next CG movie is reportedly set to be a Bollywood adventure, "Fuego" is a slight bilingual tribute to Tropicalia and the Isla Bonita of your choice. The video itself mixes some typical pop teen performance set-ups with backgrounds that have a Washington Heights and West Side Story vibe. Although the girls don't quite hit all their choreography marks — which might be part of the charm, actually — the clip is as on target as it needs to be to help grab some allowance money from the kiddies. --> watch "Fuego" via YouTube plus a Behind The Scenes short
Cheetah Girls "Fuego" (Hollywood)
Marcus Raboy, director | Hagai Shaham, producer | DNA, production co | Welles Hackett, DP | Mario Mares , editor | Skulley Effects, vfx
