Rock n' Roll ain't meant to be a museum piece. It might be art, but it's also controlled chaos and destruction and, ideally, an affront to any reputable organization. Johnny Rotten and The Sex Pistols get it and so do The Hives. This high concept video imagines these garage rocking Swedes as a massive museum installation, meant to be admired and puzzled over alongside other modernist works. Great concept made even better by the band's destructive tendencies. They quickly break loose from their bonds and unleash some explosive mayhem on the museum and its precious little items and gawking bores. --> watch "Tick Tick Boom" (flash)
The Hives "Tick Tick Boom" (Interscope)
Kalle Haglund, director | Jens Odelbring, producer | HOF, production co | RW Media, US rep | David Hellman, DP | Stephan Walfridsson, editor
