NEW RELEASE: We Are Scientists "It's A Hit"

We Are Scientists
"It's A Hit" (Virgin)
Akiva Schaffer, director/editor | Nick Carbonaro, producer | Seaworthy, production co | Description: The chances of an indie rocker like We Are Scientists frontman Keith Murray being a good boxer are about the same as Mike Tyson putting out a tribute album to the work of Robert Pollard. In other words: Damn unlikely. Nonetheless, Murray takes on the sweetest science in this video, pummeling his equally skilled bandmates into submission. As happens with all of our heroes sooner or later, hubris gets the best of Murray and leads to his downfall. Not only does he get killed in the ring by a real pugilist, but more importantly, he breaks a promise to a very ill child. Director Akiva Schaffer is also a member of The Lonely Island comedy troupe and has been directing the very funny Digital Shorts on Saturday Night Live. -- Watch "It's A Hit" as an MP4 at the Lonely Island or via You Tube