WATCH IT: Alicia Keys/Jack White "Another Way To Die"

White and KeysJwhite_akeys2 Leave it to Jack White to deliver the finest James Bond riff since Sir Paul McCartney spread his Wings on "Live And Let Die." This inspired pairing between the White Stripes/Raconteurs frontman and Alicia Keys for the new Bond flick Quantum Of Solace (and it's accompanying J Records soundtrack) is an orchestrated bit of rock grandeur, matched with an equally smooth, classy and simple video. Director P.R. Brown starts off with riffs on both the classic 007 title sequence style and the forward-motion vibe of the White Stripes video "Seven Nation Army" before settling into a beauty performance piece in front of a desert backdrop and in a white setting where fluid lines dart around White and Keys. --> watch "Another Way To Die" and a behind-the-scenes featurette at (or via YouTube below)

Alicia Keys & Jack White "Another Way To Die" (J Records)
PR Brown + MK12, directors | Jannie McInnes + Jane Tredget, producers | The Ebling Group/Anonymous Content, production co | Pierre Rouger, DP | PR Brown, editor | Mathematics, effects