DJs are often framed as mad scientists or crazed inventors working alone in their music labs. "Turn Me On" takes that mythology and extends it with generous doses of steam punk and the classic Dr. Frankenstein story. David Guetta not only makes the track, but also creates Nicki Minaj, from vintage-y wires, gears and, of course, sass. As Doc Guetta's lifelike creation steps out into the 'real' world we discover that the normal people all have stiff mannequin faces and are not pleased that the brand new Nicki is a definite upgrade over them. The villagers storm the castle, as they always do, but in this myth it's not because they hate the monster, but because they're haters who want what Nicki 'the Monster' has. This top-notch video is likely to make some other artists feel the same way. --> watch 'Turn Me On'
David Guetta f/ Nicki Minaj
"Turn Me On" (Astralwerks/Capitol)
Sanji, director | Norm Reiss, producer | Wondros, production co | Labuda Management, rep | Ulrik Boel Bentzen, DP | Alex Frisch/Copa Network, vfx | Joe Uliano, exec. producer | Danny Lockwood & Pierre-Georges Kieffer, commissioners
