This De La Soul offshoot is essentially group members Posdunos and Dave in character as First Serve, a new discofied musical venture with French producers Chokolate and Khalid. Director Matt Stawski and artist Serge Gay Jr. creates a highly detailed cartoonish world in which these characters play out their backstory. Based upon the video and a couple supporting teaser clips (here and here), there's enough creative madness to fill an entire series. --> watch "Must B The Music"
De La Soul's Plug 1 and Plug 2 present First Serve
"Must B The Music" (PIAS/Duck Down)
Matt Stawski, director | Paul Bock, producer | Artists And Derelicts, production co | Andrew Shulkind, DP | Serge Gay Jr., artist | Scrambled Visual, vfx | Paul Rice, production designer | Missy Galanida, Heather Heller, David Naylor, exec. producers | John Moule @ PIAS, commissioner
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