The idea of using Facebook Connect to personalize a music video is pretty genius: Let the video troll your Facebook Profile and pull pertinent details and pictures to put into a music video. This Linkin Park video is probably the slickest iteration yet, seamlessly inserting your photos into a dramatic storyline that culminates with a cool crumbling effect.
The problem is I don't think Facebook knows the tone or context of your photos, unless you've properly tagged everyone in them and how you're related to them. I haven't. So, unless you're a diligent Facebooker, you'll just need to hope that this video pulls pictures that actually mean something to you, as opposed to something that clashes with the overall vibe (ie: that embarassing shot from a bachelor party?) .
And if you dig it (and you should, if you like any combination of Facebook, your family and friends), check out some other Facebook Connect clips, like MNDR "C.L.U.B." and Young Empire "White Doves". --> watch "Lost In The Echo"
Linkin Park "Lost In The Echo" (Warner Bros.)
Jason Zada, director/editor | Jason Nickel, interactive director | Tool Of North America, production co | Lyle Vincent, DP | Brian Latt, Dustin Callif, Oliver Fuselier, exec. producers | Devin Sarno, commissioner
