Tool of North America

WATCH IT: Linkin Park "Lost In The Echo" (Jason Zada, dir.)

The idea of using Facebook Connect to personalize a music video is pretty genius: Let the video troll your Facebook Profile and pull pertinent details and pictures to put into a music video. This Linkin Park video is probably the slickest iteration yet, seamlessly inserting your photos into a dramatic storyline that culminates with a cool crumbling effect.

The problem is I don't think Facebook knows the tone or context of your photos, unless you've properly tagged everyone in them and how you're related to them. I haven't. So, unless you're a diligent Facebooker, you'll just need to hope that this video pulls pictures that actually mean something to you, as opposed to something that clashes with the overall vibe (ie: that embarassing shot from a bachelor party?) .