A key component of EDM is the swelling uplift that must come with the all night binges and wild dancing. Director Christopher Sims captures the soaring positivity of David Guetta (atop an Xbox protype?) and lets Luda and Usher deliver the hedonistic party vibe. We even get a cameo from NBA star Chris Paul and some other athletically aspirational types who in no way make me feel bad I am eating a Pop Tart as I type this. --> watch "Rest of My Life"
Ludacris f/ Usher & David Guetta
"Rest of My Life" (Island Def Jam)
Christopher Sims, director/editor | Jeremy Sullivan, producer | DNA, production co| Matthias Koenigswieser, Jessica Young, DPs | Marshall Plante @ Ntropic, colorist |Missy Galanida, David Naylor, exec producer | Margo Wainwright, commissioner
Doug Stern writes music video treatments and has never surfed that wave at Teahupoo.
