WATCH IT: Nicola Roberts "Beat Of My Drum" (Wendy Morgan, dir.)

And if you've never noticed the importance of editing and choreography, here's a primer. This seemingly simple dance video for Girls Aloud singer Nicola Roberts works because everything is matched awkwardly/perfectly with each drum beat. --> watch "Beat Of My Drum"

Nicola Roberts "Beat Of My Drum" (A&M/Interscope)
Wendy Morgan, director | Paul Bock, producer | The Revolver Film Co, production co | James Hawkinson @ Partos, DP | Arianna Tomasettig @Final Cut, editor | Luther Brown @ Bloc, choreographer | Beau Leon @ New Hat, colorist |  Jannie McInnes, exec. producer | Ross Anderson, comissioner

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