Why Spike Jonze Winning An Oscar Matters

Spike Jonze winning an Oscar in the Screenwriting category for Her is perhaps the best lesson any up-and-coming music video director can learn.

The old rub against music video directors making movies is that it's all flash and action, but no substance or structure or story. Video people have been trained that every second needs to be amazing, needs to be impressive, even if it's at the cost of narrative cohesion or emotion.

And while Spike has delivered plenty of amazing visuals and brain teasers over the course of his feature career, it's his ability to nail emotion and story that's establishing him as primarily a movie director for a new generation of viewers. 

It's like the story about Bruce Springsteen, who initially gained notice as the "Fastest Guitar in Asbury Park." It was a good niche, one he may have been able to ride into a nice career, but nowhere near as nice as the promised land he entered by learning to write and perform a perfect song.

So, Spike winning his first Oscar for WRITING and not directing — for prioritizing story and emotion over cleverness —  is probably a very sweet moment for him. And a reminder that a video without an idea is... well, you can fill in the metaphor of your choice. 

SonReal "L.A." (Peter Huang, dir.)

A rapper's dream of making it big in L.A. should be in the form of a music video — and if you grew up in the pre-HD days, then 4x3 would be the accurate aspect ratio. Also, if we're thinking about the kind of videos directors dream of making, then it should be one-take, involving lots of set-ups and the long multi-room tracking shots that you've long drooled over. 

So, in short: Dreams come true for Canadian rapper SonReal and director Peter Huang in this impressive video.

Best Music Videos of February 2014

Short month means a short list, but lots of good stuff here... These are the best videos from what we covered during the past 28 days, presented in reverse chronological order.

Best Music Videos of February 2014

Real Estate - How To Play "Crime"

If you play guitar and have spent any amount of time scouring the web for song tutorials, video lessons or half-assed tabs, then you will likely LOVE the concept here: Real Estate's Martin Courtney and Matt Mondanile play guitar as rolling tab show you every chord, riff and note.

In a way, it may be the most elucidating music video ever made. Now, if only we could convince other guitarists to take the plunge and make this a series...

Make Your Own 3D Printed Video with Cut Copy

I always love a music video with a DIY element that you can make at home, asussing you're properly equipped. In the same way They Might Be Giants "When Will You Die" and the accompanying 1/27 scale paper van that  would require a very large printer (or lots of Scotch Tape and time) if you wanted to recreate the video, making the characters here would require a 3D printer and serious nerd skills.