To My Brother

Swim Deep "To My Brother" (Irrum, dir.)

Irrum, director: "The band said that they felt like they were ready to shave their heads and go to war with this new record, and they wanted a video that represented that feeling. It felt like the perfect opportunity to reimagine a completely new world, rather than a representation of psychedelia we have seen before. I came up a concept that solely focused on an evolution of color; a giant spinning wheel that diffused colour to birds, botanics, and statues of the band themselves.