Swim Deep "To My Brother" (Irrum, dir.)

Irrum, director: "The band said that they felt like they were ready to shave their heads and go to war with this new record, and they wanted a video that represented that feeling. It felt like the perfect opportunity to reimagine a completely new world, rather than a representation of psychedelia we have seen before. I came up a concept that solely focused on an evolution of color; a giant spinning wheel that diffused colour to birds, botanics, and statues of the band themselves. It felt important that the objects populating the video were real, so however surreal it appeared it felt tangible and vivid."