The Eminem rollout is practically a blueprint for the NEW RULES:
First we got one song released as the soundtrack for a Call Of Duty teaser.
Then we got the album announcement at the VMAs, or more precisely: During a Beats commercial that aired that night. And that was followed quickly by anti-lyrics pro-Boombox presentation for "Berzerk."
There's of course a traditional video ready to go, but the premiere plan is also charting a new course. A sneak peek of "Berzerk" will air during halftime of this week's Saturday Night Football on ESPN — tomorrow, September 7 — pitting Notre Dame vs. Michigan. "Berzerk" will also be the official theme song for the season, and ESPN is collaborating with Team Em on a video that will be exclusively theirs to use on the Saturday Night Football broadcast.
Kick it!
