Eminem

Eminem "Walk On Water" (Rich Lee, dir.)

If a room full of rappers banged away randomly at typewriters for an infinite amount of time, would they write something as good as Eminem's "Stan"? Probably not, but this videos let's us into Em's creative process, as we see him metaphorically deal with with living up to his stature and navigating the sometimes icy waters of inspiration.

Apple Music Premieres Eminem "Phenomenal" Music Film

You knew Eminem's history with both Jimmy Iovine and Dr. Dre meant he would show up in the Apple Music launch, but did you expect his contribution to be a music video that casts him as an ass-kicking Neo-style action-adventure star? Or, for John Malkovich to have a cameo as a mysterious purveyor of noodles and wisdom?  The nearly 8-minute big-budget opus starts in a hospital and ends with a helicopter leap to a rendezvous with Dr Dre — plus, instead of the usual Beats product placements, we get an integrated storyline with an Apple Watch.

update: as of October 1, 2015, the video is now up on YouTube and VEVO...