Jessy Terrero's credits as a director run the gamut from the 2004 comedy Soul Plane to some deadly serious videos for 50 Cent.
Recent clips include:
- Ludacris f/ Mary J. Blige "Runaway Love"
- 50 Cent f/ Akon "I Still Will"
- Santana f. Chad Kroeger "Into The Night"
name: Jessy Terrero
company: Terrero Films
job/title: owner/director
first video: My first video was for a Toronto based rap group called Ghetto Concept. I was writing treatments at the time for other directors, so they knew I was behind many of video concepts they had admired. They asked me to write a treatment for this video they were trying to do for $10,000. I originally was not up to direct it, but since I wrote the concept they felt I was the one who should bring it to life. Six months after the video's completion it was nominated for best rap video that year in Canada. --> watch "Precious Metals"
strangest video: The strangest video happened to be one I shot for Kay Slay. The Mayor’s office denied us filming permits in Kay Slay’s projects, so we moved the shoot to a project in Yonkers. During a set up which involved cameos ranging from G-Unit to Foxy Brown to Raekwon, a fight suddenly broke out between rival crews from Yonkers. For once, it had nothing to do with us, but it just happened to be on our set. The police were present, but when the shots rang out they were nowhere to be found. Once the smoke cleared, the police started to resurface. At one point there were six grips trying to hide behind a bench made for two people. --> watch "Too Much For Me"
what's next: Nurturing the growth and development of Terrero Films. Partnering with my long time rep Jalina Stewart and producers Josh Goldstein and John Nguyen, we have developed a strong roster of fresh talent across the board. It allows me to not only direct a wide range of videos, but it also gives me the opportunity to mentor all the young directors we have signed. Starting with Ulysses Terrero, Rich Newey and Steven Oritt, we plan on taking our company to the forefront of music video and commercial production. I believe with the music industry constantly influx and the need for more innovative approaches to marketing, now is the perfect time for a new company to emerge.
