Whitehouse Post

Isaac Gracie "Reverie" (Clara Aranovich, dir.)

LA-based Clara’s piece for Isaac Gracie’s ‘Reverie' is a surreal, mysterious & thought-provoking short film which leaves the viewer to interpret the meaning.

“When I think about today’s youth.... The world they’re inheriting is possibly going to be a disastrous one. It’s this feeling that begat this concept.”

The story follows a friendship between a girl who becomes ‘affected’ and her best friend, who in the face of adversity, tries to find a way to continue their lives as normal, in a touching tale of childhood friendship.

Avicii "Wake Me Up" (Mark Seliger & CB Miller, dir.)

A young woman and her daughter (sister?) don't seem to fit into their rugged Americana town... until the elder sets out to discover where they finally belong.

If this looks a lot more like an extended fashion ad, well, Mark Seliger did direct it — his first video in what feels like a long time. Plus Avicii himself is a supporter of Ralph Lauren's Denim & Supply line.