By Steven Gottlieb on March 30, 2009 @ 12:46pm PDT |
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After experimenting with FNMTV over the summer, MTV has decided to go with a new prefix and music programming initiative that starts immediately.
AMTV — emphasis on the AM, as in "ante meridiem" aka the morning — is a six hour block of music video programming that will run Monday through Thursday from 3am to 9am. Perfect for watching as you enjoy your morning coffee, or while shaking off last night's meth binge. Or, better yet: Just set your DVR.
Read more:
- NY Times article with quotes from MTV GM Stephen Friedman
- Idolator article and commentary
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