DIVERSION: Can't Touch This

Say hello to the "Cant Touch This" flash mob, hopefully coming to a mall store near you. Director Marc Klasfeld of Rockhard Films delivers this funny viral promo in support of Hammertime, a new A&E TV reality show about MC Hammer. Since there's no fun in ruining a viral surprise  I'll just say you're in for shiny pants a'plenty. --> watch "Can't Touch This" (viral flash mob)

Marc Klasfed, director: "A&E approached me to come up with a viral idea for Hammertime that would show Hammer is back.  I thought it would be funny to contrast the hipster skinny leg jeans that are in style today with the parachute baggy look of Hammer pants of the 90s.  So we planned to have a big crowd of people in Hammer pants flashmob an unsuspecting jeans store in full MC Hammer style... We rehearsed with our dancers for 2 days and planned the flashmob with our cameramen for maximum surprise.  There were a lot of nerves prior to doing it, but it was amazing to stand there and watch customers in the store who had no idea the mob was about to hit.  And when it finally hit, their reactions were priceless." (quotes nabbed from the press release)

Hammertime viral
Marc Klasfeld, director | Rockhard Films, production co | Kishaya Dudley, choreopgrapher 

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