Lady Gaga owned the 2010 MTV Video Music Awards, garnering eight Moonmen, including the big award for Video of the Year.
Full winners as follows, with an emphasis on the professional/tech categories... Watch em all at MTV.com...
VIDEO OF THE YEAR
- Lady Gaga "Bad Romance"
- Director: Francis Lawrence
- Production Company: DNA Inc.
- Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
- Label: Interscope, Cherrytree, Streamline, KonLive
BEST DIRECTION
- Lady Gaga "Bad Romance"
- Director: Francis Lawrence
- Production Company: DNA Inc.
- Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
- Label: Interscope, Cherrytree, Streamline, KonLive
BEST CINEMATOGRAPHY
- Jay-Z & Alicia Keys "Empire State of Mind"
- DP: John Perez
- Director: Hype Williams
- Production Company: Naaila Entertainment
- Producer: Abdur Rahman
- Label: Roc Nation
BEST EDITING
- Lady Gaga "Bad Romance"
- Editor: Jarrett Fijal
- Director: Francis Lawrence
- Production Company: DNA Inc.
- Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
- Label: Interscope, Cherrytree, Streamline, KonLive
BEST SFX (SPECIAL EFFECTS)
- MUSE "Uprising"
- Special Effects: Sam Stevens
- Director: Hydra
- Production Company: Humble
- Producer: Humble
- Label: Warner Bros. Records
BEST ART DIRECTION
- Florence + The Machine "Dogs Days Are Over"
- art directors: Louise Corcoran and Aldene Johnson
- Director: LEGS
- Production Company: Rokkit
- Producer: Malachy Mcanenny
- Label: Universal Republic
BEST CHOREOGRAPHY
- Lady Gaga "Bad Romance"
- Choreography: Laurieann Gibson
- Director: Francis Lawrence
- Production Company: DNA Inc.
- Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
- Label: Interscope, Cherrytree, Streamline, KonLive
BREAKTHROUGH VIDEO
- The Black Keys "Tighten Up"
- Director: Chris Marrs Piliero
- Production Company: Symphony 19
- Producer: John Lathan
- Label: Nonesuch
BEST NEW ARTIST
- Justin Bieber featuring Ludacris "Baby"
- Director: Ray Kay
- Production Company: Rockhard Films
- Producer: Nicole Acacio
- Label: Island Def Jam, RBMG
BEST MALE VIDEO
- Eminem "Not Afraid"
- Director: Rich Lee
- Production Company: DNA
- Producer: Justin Diener
- Label: Aftermath, Interscope
BEST FEMALE VIDEO
- Lady Gaga "Bad Romance"
- Director: Francis Lawrence
- Production Company: DNA Inc.
- Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
- Label: Interscope, Cherrytree, Streamline, KonLive
BEST HIP HOP VIDEO
- Eminem "Not Afraid"
- Director: Rich Lee
- Production Company: DNA
- Producer: Justin Diener
- Label: Aftermath, Interscope
BEST POP VIDEO
- Lady Gaga "Bad Romance"
- Director: Francis Lawrence
- Production Company: DNA Inc.
- Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
- Label: Interscope, Cherrytree, Streamline, KonLive
BEST ROCK VIDEO
- 30 Seconds To Mars "Kings and Queens"
- Director: Bartholomew Cubbins
- Production Company: Hello and Co.
- Producers: Jared Leto, Emma Ludbrook, Sheeira Rees-Davies, Melissa Larsen, Dave Robertson
- Label: Virgin Records
BEST DANCE VIDEO
- Lady Gaga "Bad Romance"
- Director: Francis Lawrence
- Production Company: DNA Inc.
- Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
- Label: Interscope, Cherrytree, Streamline, KonLive
BEST COLLABORATION
- Lady Gaga featuring Beyoncé " Telephone"
- Director: Jonas Akerlund
- Production Company: Serial Pictures/Anonymous Content
- Producers: Stephanie Bruni, Violaine Etienne and Nicole Ehrlich
- Label: Interscope, Cherrytree, Streamline, KonLive