All the sports become one in the utopian world of Cut Copy. Hockey players grab tennis rackets, swimmers shoot hoops and everything mixes and co-exists, until the sporting gear gets replaced by actual weaponry and everyone leaps into battle. Think of this Keith Schofield video as the strangest Nike commercial ever. --> watch "Need You Now"
Cut Copy "Need You Now" (Modular)
Keith Schofield, director/editor | Jacquie Frisco, producer | Caviar, production co | Lark, rep | Damian Acevedo, DP | Benji Bamps, production designer | Cathy Cooper, costume designer