WATCH IT: Cut Copy "Need You Now" (Keith Schofield, dir.)

All the sports become one in the utopian world of Cut Copy. Hockey players grab tennis rackets, swimmers shoot hoops and everything mixes and co-exists, until the sporting gear gets replaced by actual weaponry and everyone leaps into battle. Think of this Keith Schofield video as the strangest Nike commercial ever. --> watch "Need You Now"

Cut Copy "Need You Now" (Modular)
Keith Schofield, director/editor | Jacquie Frisco, producer | Caviar, production co | Lark, rep |  Damian Acevedo, DP | Benji Bamps, production designer | Cathy Cooper, costume designer 

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