When a man drives a Ferrari to a cliff in order to contemplate their life and potentially ending it, chances are he's going to drive away. Unfortunately for Dr. Dre, he's so haunted by memories — from N.W.A. to solo success to discovering Eminem to his own family matters — he loses control of the steering wheel and winds up at death's door. With that as the backstory, perhaps to explain his multiple year absence from making music, director Allen Hughes (Menace II Society, The Book Of Eli) delivers a rehabilitation story, with Eminem giving a pep talk to get Dre re-animated. Finally with about a minute or so left, Dre finally heeds the call and shifts into gear, getting up and back on the mic. In lots of ways the video comes across as a throwback, partially due to the archival footage, but also due to a structure that's reminiscent of their cohort 50 Cent's "In Da Club" video. Not to mention that it's a 7-minute epic and they actually totaled a real Ferrarri Modena, which is the kind of old-school, big-time, over-the-top music video extravagance you rarely see these days. --> watch "I Need A Doctor"
Dr. Dre f/ Eminem and Skylar Grey
"I Need A Doctor" (Aftermath/Interscope)
Allen Hughes, director | Ron Mohrhoff, producer | HSI, production co | Ben Serenson, DP | Fred Fouquet, editor | Arsenal, vfx | Rob Buono, production designer
