Directing collective Shynola is most known for their animated work on clips by artists like Radiohead and Junior Senior. In this new verion of Coldplay's "Paradise," they keep it live action and grimy. Sure, the little girl star of the clip is impossibly cute, but she is caught up in a narrative that mixes in (un)healthy doses of Don You Go Roun Roun to Re Ro style Brit gangster menace. For visualists more used to pushing pixels, the tone is powerful — evocative, yet still painfully authentic. But, just as things start to seem depressingly Season 4 of The Wire, our Imperial pint-sized heroine finally reaches somewhere a lot more like paradise that we might have expected. --> watch "Paradise"
Coldplay
"Paradise" (CapitolEMI)
Shynola, director | Rob Small, producer | Svana Gisla, exec producer | Black Dog Films, production co | Richard Stewart, DP | Julia Knight, editor | James Hackett, commissioner | Tom Russell, colorist
