Finally. Music video commerce and interactivity done to perfection. Just about everything you see in this video for French musician ALB is for sale — the clothes, the guitar, the Vespa, the girl (well, kind of) — with links and images popping up in floating windows. There's a few twists along the way and lots of cleverness as the windows pile up add layers to the story. As they say in France: Cool. Damn cool. Kudos to director Johnatan Broda, French production companuy Carnibird, the digital wizzes at ACNE Production and the CLM/BBDO paris agency.
PS: Use a Google Chrome browser for full HTML5 capabilities and be sure to disable pop-ups like it tells you.
--> watch "Golden Chains"
ALB "Golden Chains"
Johnatan Broda, director | Carnibird production co | ACNE Production, digital production co | CLM/BBDO Paris, agency
