If partying with will.i.am and Britney is fun, then celebrating with all the rythmically multiplied versions of them in this clip is 10x the excitement. Director Ben Mor crafts a syncopated and stylized universe that features a figure-skating inspired wardrobe and a possible world-record for luxury product shots. There is a lot of eye candy, but nothing matches will's devastating Demolition Man cut. Simon says, "Dance." ---> watch "Scream & Shout"
will.i.am f/ Britney Spears "Scream & Shout" (Interscope)
Ben Mor, director | Tony McGarry, producer | Black Dog/Little Minx, production co | Jamie Rabineau @ LARK CREATIVE & Chris Clavadetscher @ Black Dog, reps | Larkin Seiple, DP | Charles Infante, production designer | Coleen Haynes, exec. producer
Doug Stern also writes music video treatments when not up in the club.