A fairly NSFW sex scene leads to awkward/awesome conversation that gets bizarrely deep once the weed comes into play (funny how that happens, right?) with aliens, a disembodied brain and John C. Reilly all dropping into the bedroom.
Jackson Adams, director: "We knew we wanted to make something highly visual that not only matched the energy of the song but also gave George a grand re-entrance since he'd been away working on this album and his book for two years. For some reason I'm really attracted to circular camera moves, and since I'd never shot with a Phantom before I thought it could be cool to combine the two into something that I'd also never really seen before. Phantom footage is so compelling on its own that I hoped a single good take would be enough to sustain most of the the song -- and if that were the case, then what if we shot a dozen cool takes? Our goal in the end was essentially to nail the song's energy and themes — primarily freezing time and celebration -- while also throwing in a variety of callbacks to previous Watsky videos."
Can Dave Burd aka Lil Dicky convince some rich folks to lend him and a film crew the stuff to pull off an epic rap video for no money down? Hell yeah. LD and crew get a Lambo, a boat, 15 minutes in a mansion and lots of stolen shots at various borrowed locations to make it happen. Although some help was involved, as by the product placement and the cameos by Sarah Silverman and Hannibal Buress, not to mention a thank you list that also includes Mark Cuban and Tom Petty.
PS: What's the over/under on what Fetty Wap and Rich Homie Quan got paid?
This might be Watsky at a more ruminative speed, but even this simple rooftop performance can't help itself from pinging off in a creative direction as a window array leads perfectly to a persona; Zoetrope.