Jackson Adams, director: "We knew we wanted to make something highly visual that not only matched the energy of the song but also gave George a grand re-entrance since he'd been away working on this album and his book for two years. For some reason I'm really attracted to circular camera moves, and since I'd never shot with a Phantom before I thought it could be cool to combine the two into something that I'd also never really seen before. Phantom footage is so compelling on its own that I hoped a single good take would be enough to sustain most of the the song -- and if that were the case, then what if we shot a dozen cool takes? Our goal in the end was essentially to nail the song's energy and themes — primarily freezing time and celebration -- while also throwing in a variety of callbacks to previous Watsky videos."
