SCRATCH, director: "We started with a woman that has just committed a terrible act, an action that might be the only sane thing she's done in decades - this is where the idea for the video originally came from. "Runaway" has a sort of upbeat feel but theres a dark edge, it seemed to fit perfectly.
Comment from the directors: Perfectly normal day in coastal Ireland.
In the words of All We Are, the video for ‘Honey’ “tells the story of a ghost observing the life of its former lover and the restiveness of the subject matter, juxtaposed with the upbeat nature of the tune, was captured perfectly by director Stephan Agnew. The Lynchian world of the ‘Honey’ video has a macabre and hellish feel that's tense and unsure and gives a feel for the purgatory like existence the ghost is living."