It was evident from the start that this video needed to be shot out in Brazil. The track itself features a big Brazilian star Ludmilla, female US Rapper Bia and of course Maejor whose song it is. Maejor has a strong personal connection with the country following the huge success of “Vai Malandra” (310 million views and counting) and Rio seemed like the perfect place to shoot his next video.
When Zuzu discovers that a dangerous asteroid is hurtling towards earth, she converts her bedroom into an apocalypse shelter and cuts herself off from the world. The story was inspired by the community of "preppers", a community of people who go to extraordinary lengths to prepare for a near-future apocalypse. In this humourous take on the idea, Zuzu puts her own prepping skills to good use in a video that combines the darkly comic with playful execution.
Hookworms are back with a new single and video from their forthcoming album 'Microshift. "Static Resistance" directed by Ciaran Lyons, shows the cycle of a man's wax and wane of an ever-present depression.
The video's a nod to sweaty underground parties , a sketchy rave where bodies mesh into an uneasy mess of strobing limbs , faraway stares locked in isolated thought. Like Will says, "sometimes you just want it to stop".