Ben Fordesman

Tom Misch "Water Baby" (Georgia Hudson, dir.)

I thought that Water Baby wanted to be something poetic and subtly surreal that gave time to the lyrics and felt like a good flowing piece of liquid like restraint.  The track has a kind of honest simplicity, it also has a proper classic groove to it, so I wanted to go in with some old school, simple, stripped back dancing to match - I saw the video immediately when I heard it, that first shot of a person dancing from a frozen sky, lucidly tripping at moonlight, I’m a sucker for a beautiful image.

Harry Styles "Kiwi" (Us, dir.)

Gotta love any video that opens with a disclaimer that no children or animals were harmed during the production of it. The same can't be said, however, for the pile of baked goods that serves as ammunition for a massive food fight that threatens to spiral out of control, even after Harry Styles shows up with some puppies.

Shooting in India for The Staves "Blood I Bled" (Nick Rutter, dir.)

Shooting in India was an all consuming exhilarating experience, but not without its challenges. The first things you notice are the heat, the golden light and the smell of a vast city, all of which bowl you over in very different ways. Our intention was to shoot most of the video in inner city Mumbai but the insane traffic put a stop to that idea so we had to search further out. We were granted quite incredible access to a suburb about 2 hours drive from central Mumbai in a region called Uran.

Ella Eyre "If I Go" (Henry Scholfield, dir.)

Here's a perfect example of using in-camera tricks to create the illusion of zero gravity...

Henry Schofield, director:

"-So the ceiling is the floor? - Yes... No... First the floor is the wall then the floor will be the floor... 

The concept itself threw up a lot of technical challenges and no less in the semantics of which way is up, at what point and for whom.