Pharrell Williams resurrects his groundbreaking group N.E.R.D. with this collabo with Rihanna, who makes a hair razing (see what I did there?) cameo at the beginning before we follow our newly shorn dancer on a popping routine.
You knew Eminem's history with both Jimmy Iovine and Dr. Dre meant he would show up in the Apple Music launch, but did you expect his contribution to be a music video that casts him as an ass-kicking Neo-style action-adventure star? Or, for John Malkovich to have a cameo as a mysterious purveyor of noodles and wisdom? The nearly 8-minute big-budget opus starts in a hospital and ends with a helicopter leap to a rendezvous with Dr Dre — plus, instead of the usual Beats product placements, we get an integrated storyline with an Apple Watch.
Wale might have Seinfeld on lock, but Big Sean is repping hard for Martin with this perfect homage to the breakthrough Martin Lawrence sitcom with Chris Brown, Ty Dolla $ign, Jhene Aiko, French Montana and several old Martin stars (including the man himself) on-board for the video remake.
It's the end of the world as we know it, but Ariana Grande looks like she'll do just fine in this apocalyptic adventure directed by screenwriter Max Landis — who is indeed the song of music video legend John Landis.
Kendrick Lamar keeps troubles at bay during a long walk through the city thanks to good music, good vibes and a message of self-worth and love. Plus, it doesn't hurt that Ron "Mr Biggs" Isley is there to bless this revamp of his Isley Brothers classic "That Lady" (which you probably remember from many other usages).