Nobody will accuse Britney of not working (bitch) on the roll-out of this club banger. Having already been teased online, the full video is a series of dance and beauty set-ups — some in the desert, some at the lip of a body of water, some soft and delicate, and others rock hard with more than a hint of s&m.
Sure, there's the not-so-subtle placements for both her fragrance and Planet Hollywood Vegas residency (and Beats, of course), but there's nothing subtle about any of this: It's Britney back, bitch. And you should stand clear once she breaks out the whip.
This video is nothing but truth, matching up with the song as exactly as possible in terms of the lyrics, the imagery and even the sound itself. That said, it's also delightfully weird and probably looks nothing like the life you lead.