An evil dog might think a video shoot is the perfect opportunity to destroy Incubus, except for the fact that the rockers are actually powerful cats capable of kicking galactic ass. It's a bit meta, a bit like a feline riff on Power Rangers, and whole lotta awesome.
James Larese, director: "Mike and Brandon from Incubus dug my Action Bronson Video for Actin’ Crazy and felt that tone lined up well with what they were looking to do for Nimble Bastard. I love when artists aren’t afraid to laugh at themselves or take themselves too seriously so when we met at my studio and I saw they were down to get silly, we chopped it up for about 2 1/2 hours just laughing and throwing crazy ideas into the pot. As a director, any time you have the fortune of vibing with an artist from the ground up is a blessing creatively.
Brandon’s French Bulldog, Bruce, is the unofficial mascot of Incubus and was at the meeting as well. This inspired a stupid idea I had where a gang of French Bulldog Ninja Assassins plot to kill Incubus on the day they were set to shoot their new video.
Incubus are traditionally known for performance music videos so I thought it would be funny to act as if they were about to shoot another performance video but they never actually get to play because each take keeps getting interrupted due to the Frenchie assassins trying to take them out. Things just go left from there.
In the end we just wanted to have fun and make people smile, maybe share with a friend or coworker at work. Having all parties from the label to the band to production in sync made for a smooth process from start to finish. Honestly, I’m just happy this got released!"
Can you whip? Or do the Stanky Leg? The Nae Nae? Well, here's a tutorial from Silentó who might be sitting on a "Crank That" or "Cha Cha Slide" style hit with this track that's already pulled in many millions of YouTubes views over the past couple months via dance video uploads.
This one is for all you fans of silly green screen videos — especially the ones where you get to see a little green, in addition to the outlandish scenes. (note: It's also fans of cereal.)
Syndrome, directors: "What would it be like if you could see what Action Bronson saw in his head while he stood in front of a green screen? That was the basis for this video's concept. The end result is a single take set up that we blocked out with Bronson and our crew to capture him literally Actin' Crazy on set. It was important to capture everything; mistakes and all. Just as long as it was real. We ended up only shooting this sequence twice. We used the first take because it was so pure and there was nothing for Bronson to compare it to. We noticed during the second take that he was trying too hard and we lost the realness of the moments. Our scheduled 14 hour day was wrapped in 2 hours. In the end we rolled the dice on a silly idea but with trust from Bronson and his team we were able to bring it to fruition."
Detroit Vs. Everybody seems like more than a rallying cry and more than just the latest collabo track from local legend Eminem and crew. And, indeed, it's also an apparel brand that's blowing up out of motor city thanks to high profile looks like this clip.