Cisco Newman

Incubus "Nimble Bastard" (James Larese, dir.)

An evil dog might think a video shoot is the perfect opportunity to destroy Incubus, except for the fact that the rockers are actually powerful cats capable of kicking galactic ass. It's a bit meta, a bit like a feline riff on Power Rangers, and whole lotta awesome.

James Larese, director: "Mike and Brandon from Incubus dug my Action Bronson Video for Actin’ Crazy and felt that tone lined up well with what they were looking to do for Nimble Bastard. I love when artists aren’t afraid to laugh at themselves or take themselves too seriously so when we met at my studio and I saw they were down to get silly, we chopped it up for about 2 1/2 hours just laughing and throwing crazy ideas into the pot. As a director, any time you have the fortune of vibing with an artist from the ground up is a blessing creatively. 

Brandon’s French Bulldog, Bruce, is the unofficial mascot of Incubus and was at the meeting as well. This inspired a stupid idea I had where a gang of French Bulldog Ninja Assassins plot to kill Incubus on the day they were set to shoot their new video. 

Incubus are traditionally known for performance music videos so I thought it would be funny to act as if they were about to shoot another performance video but they never actually get to play because each take keeps getting interrupted due to the Frenchie assassins trying to take them out. Things just go left from there.

In the end we just wanted to have fun and make people smile, maybe share with a friend or coworker at work. Having all parties from the label to the band to production in sync made for a smooth process from start to finish. Honestly, I’m just happy this got released!"

Action Bronson "Actin Crazy" (Syndrome, dir.)

This one is for all you fans of silly green screen videos — especially the ones where you get to see a little green, in addition to the outlandish scenes. (note: It's also fans of cereal.)

Syndrome, directors: "What would it be like if you could see what Action Bronson saw in his head while he stood in front of a green screen? That was the basis for this video's concept. The end result is a single take set up that we blocked out with Bronson and our crew to capture him literally Actin' Crazy on set. It was important to capture everything; mistakes and all. Just as long as it was real. We ended up only shooting this sequence twice. We used the first take because it was so pure and there was nothing for Bronson to compare it to. We noticed during the second take that he was trying too hard and we lost the realness of the moments. Our scheduled 14 hour day was wrapped in 2 hours. In the end we rolled the dice on a silly idea but with trust from Bronson and his team we were able to bring it to fruition."

Eminem f/ Sia "Guts Over Fear" (Syndrome, dir.)

In which our fighter learns that he can't summon his full power until he's pushed back against the wall... Eminem returns with this inspirational look back at overcoming his own odds while the video shows a similar story with a boxer.

PS: You weren't expecting the notoriously camerashy Sia to appear in this video, did you? Her wig is donned here by the distinctive model Chantelle Brown-Young aka Winnie Harlow, who has the skin condition vitiligo.