When your DP is in the airport during a gunfire scare and you decide to make a music video out of it.
Carlos Lopez Estrada, director: "We had just filmed 2 videos for Watsky in Mexico City and our director of photography, Albert Salas, found himself back in New York, stuck in what seemed to be a terrorist attack. They later found out that the alleged gun fire had been the sound of a pistol signaling the start of an Olympic race, which was playing on multiple televisions at JFK." [via Vimeo]
Andrew Donoho, director: "Frenship manages to capture a very complex duality in "Capsize": Sonically the song has such a sense of joy and celebration, but the tone is dripping with longing and isolation. Building visuals for a contradiction like this was an exciting challenge. I attempted to embrace the song's conflicting themes by braiding together the tangible emotion of dance with the visual metaphor of a walking over an isolated body of water to tell a simple human story about rekindling a former love. We tried to keep the effect as practical as possible by building a transparent platform just an inch below the water. We didn't want wires, greenscreen or CG to hinder the connection between the dancers or create any kind of emotional barrier during the performance. The dancers spent most of the day on the platform, in the center of a lake, totally isolated from the crew and the rest of production, which ended up adding a very interesting character layer and injected that tiny bit of visceral naturalism that makes these performances so compelling. These fine details combined with our absolutely incredible team allowed us to build something genuinely special. I hope you enjoy watching as much as we did making it!"
Things reveal themselves to be increasingly complicated as we look around Kari Faux's heartbreak home, but an end twist makes clear there's an even bigger, and stranger, danger outside her apartment window.
PussyKrew, directors: "Our aim was to create a piece beyond the standard performance video. We presented the artists as 3D scans and fused them with digitally created environment. The vibe of the track is intense, bit aggressive. We were trying to recreate this atmosphere as a visual experience and produce powerful imagery, where the invisible violence is transformed into personal strength.
Ever get torn between two video concepts for one song? Well, if you're Rihanna and Drake you just make both videos and place them back-to-back, like it's a two-for-one special. Part 1 is directed by Director X and takes place at a sultry Jamaican hotspot called The Real Jerk (pun probably intended). Part 2 is the more revealing (pun very much intended) clip, with director Tim Erem capturing the two getting cozy under a pink light.