Imagine Drake and Future in regular jobs. Garbagemen? Electronic store salesmen? Car mechanics? Drive-Thru cashiers? Just some of the gigs we see these rapstars working at while dreaming of working on music, which then comes into play as we get a video within a video and things get increasingly meta with Director X aka Julien Christian Lutz.
A post-modern excursion where Drake is aware of trying mash-up a Taye Diggs rom-com comedy vibe with a New Orleans escapade, while also dealing with the fact that a viral challenge meme has already impacted in a way that may be more pervasive than the reach of any traditional music video in this Social Media Age.
And while you enjoy the ride, keep an eye out for some guest star appearances and an end credit compliation of some of the more epic Challenge clips.