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Arctic Monkeys "Snap Out Of It" (Focus Creeps, dir.)

There's not usually a fine line between reality and fantasy in a music video. If anything, most music videos are highly distanced from reality — unless you care to pretend that even the most mid-level artist can like like Hugh Hefner. But things are quite blurry for the lonely woman in this new Arctic Monkeys video, who finds that she's not just passively watching her favorite band on TV, but actually communicating and connecting with them as if they are actually right there with her.

PS: I'd be willing to bet that more people would be into this than 3D TV. 

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Real Estate "Crime" (Tom Scharpling, dir.)

Music video auteur Tom Scharpling (played by not Tom Scharpling) hands over the reins (not really) in a video that one-ups product placement moneygrubs by essentially auctioning off the creative process to the three highest bidders. Unfortunately, the winning bidders are Blood Lords author Jared Frenkel, ceramicist Valerie Anderson and crazy old person Fred Dombrowski, Sr. And, for extra value, we also get a celebrity cameo and an integration by Westboro Baptist Church.

Don't worry, it'll be fine. Trust him.

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Jon Hopkins "Collider" (Tom Haines, dir.)

It's a tale of two journeys, both of which are hopefully imaginary, in this jarring and compelling video for EDM artist Jon Hopkins.

Tom Haines, director:  “Jon’s music has a transportive quality, which can be blissful and expansive, but can also be internal, and more aggressive, and Collider is at this end of the spectrum. We wanted to create an internal journey, which was unflinching, singular and claustrophobic and at the same time liberating. The video is like a voodoo ceremony, where the lead character dances herself into frenzy, and through the dance gains access to a parallel dimension; it’s her unfurling thoughts, her dislocated mind, and hints at something more apocalyptic - an end game for her and us."