Spoiler Alert: Encouraging your lover to take the $1 million offer to sleep with the one-eyed dude's boss will never end well. Even if you happen to be Drake, and even if there's a wicked double-cross a'foot. So it goes in this 20+ minute mini-movie that incorporates multiple tracks from Views, and which makes "Smooth Criminal" seem unambitious.
Not sure if Baba Booey catcalls rain down at El Coke Boys Classico, but pretty sure El Draké and French Montaña would be as cool with that as they are with all the other usual golf course no-no's that take place on these links.
Ever get torn between two video concepts for one song? Well, if you're Rihanna and Drake you just make both videos and place them back-to-back, like it's a two-for-one special. Part 1 is directed by Director X and takes place at a sultry Jamaican hotspot called The Real Jerk (pun probably intended). Part 2 is the more revealing (pun very much intended) clip, with director Tim Erem capturing the two getting cozy under a pink light.
Director X gets back to doing that geometric thing — see his Sean Paul "Gimme The Light" breakthrough for a good reference — while hotline girls strut their silhouetted stuff and Drake dances like he just don't give a damn.
Some supremely creepy FX let's can see what people look like when they get infected with a bit of Drake. Some of the Drake-ified notables here include Oprah, Justin Bieber, OJ in the White Bronco, Toronto mayor Rob Ford and even a Ken doll. But, of most interest to you are likely the video parodies, which include Miley Cyrus in "Wrecking Ball" and Kanye in "Bound 2".
The surprise release is now clearly the preferred marketing/sales stunt: And if you're a superstar like Beyonce, it's damn effective. Same goes for Drake, who dropped If You’re Reading This, It’s Too Late on Friday and is already looking to sell over 500k copies in just a few days. Promotion?
"Only" ain't a love song, but you might not have expected the video to veer nearly as dark as horrorcore, with director Hannah Lux Davis overshadowing her pop/beauty side with something more akin to old-school Floria Sigismondi, with a little S&M and even Hostel thrown into the mix.
Noted music video critic and head of the Anti Defamation League Abraham Foxman is not happy with the lyric video for Nicki Minaj:
Nicki Minaj’s new video disturbingly evokes Third Reich propaganda and constitutes a new low for pop culture’s exploitation of Nazi symbolism. The irony should be lost on no one that this video debuted on the 76th anniversary of Kristallnacht, the “night of broken glass” pogrom that signaled the beginning of the Final Solution and the Holocaust.
It is troubling that no one among Minaj’s group of producers, publicists and managers raised a red flag about the use of such imagery before ushering the video into public release.
This video is insensitive to Holocaust survivors and a trivialization of the history of that era. The abuse of Nazi imagery is deeply disturbing and offensive to Jews and all those who can recall the sacrifices Americans and many others had to make as a result of Hitler’s Nazi juggernaut.
No comment, however, on lyrics like:
Yo, I never fucked Wayne, I never fucked Drake
On my life, man, fuck's sake
If I did I menage with 'em and let 'em eat my ass like a cupcake
The "Only" lyric video is styled like an old comic book or cartoon — the intro should remind you of Looney Tunes — and is generally a jumble of references to power: Fascism, totalitarianism, religion, militarism and other 'isms. Being offended by the Young Money logo styled as red armbands, but not being offended by Drake as a priest who boasts of getting great oral from thick women, or Nicki's invitation to eat her ass like a cupcake seems odd. But both the ADL and Nicki Minaj have reasons to stay in the media, so you don't need to be a total cynic to chalk this up as an example of the symbiotic online churn. The attention here works well on all levels: Nicki's lyric video gets millions of views and press attention, and the ADL gets to focus attention their noble cause.
PS: Nicki responded to the criticism on Twitter, with a sensible "I'm very sorry & take full responsibility if it has offended anyone. I'd never condone Nazism in my art" (although most crisis PR experts would have advised she left out the "I didn't come up with the idea" and "my best friend is Jewish" parts):
The artist who made the lyric video for “Only” was influenced by a cartoon on Cartoon Network called "Metalocalypse" & Sin City.
Unless you're also on your nth cup of Lean and stoned out of your gourd, there's just no way your "Tuesday" is anywhere near as odd as what greets ILoveMakonnen and an extra sleepy Drake at the club.
*Directed By: @Ash_Innovator
*Executive Producer: CiEsta!
*Nude Beauty: Lacey White
*Football Player: SJ Hannah
*Basketball Player: Brendan Washington
*Gimp: Joe Bessette
*1st AC: Carlos Valdes-Lora
*Gaffer: Louis Armada
*Grip: Floyd Shakes
*Grip: Christian Aspiazu
*PA: Dave
*Make-up Artist: Megan Mitchell
*Hair Stylist: Megan Mitchell
*Set Design: SHP
*Colorist - SHP
*Equipment: Hand Held Films
*Location: 1899 Victoria
Special Thanks As Always - Alex Resnikoff and John Bargiel
