Drake

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Timbaland Jay Z, Drake, James Fauntleroy "Know Bout Me (Lyric Video)" (Jennifer Trujillo, dir.)

New Director Jennifer Trujillo has crafted a creepy concept-driven video for Timbaland’s new single "Know Bout Me" (featuring Drake, James Fauntleroy and Jay-Z). Trujillo, who directs via A Common Thread, used an abandoned Los Angeles hospital for the backdrop of a story of a mysterious young woman’s search for Timbalands lost book. 

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Drake "Worst Behavior" (Director X and Drake, dir.)

We open on the legendary Royal Willie Studios for some classic and classy soul sounds. And then we see those suave cats outside the studio, surrounded by the rougher reality of modern Memphis. "Cruel Intentions" tales several sharp turns like that — including a comedic break with two of Drake's cohorts doing "bizness" with Memphis rap titans Project Pat and Juicy J  — but each one adds to the overall vibe of this 10 minute workout.

And, ps: The moustache man in the first part of the video? That's Drake's dad.  

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DJ Khaled f/ Drake, Rick Ross, Lil Wayne "No New Friends" (Colin Tilley, Drake, dir.)

No New Friends (Explicit)

What if director Colin Tilley was making video back in 1996? It's a good year to pick for this clever concept, since it's unlikely today's budgets could recreate the 1998 - 2000 heyday of massive hip-hop video budgets with toys way pricier than helicopters and golf carts.

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Snoop Lion "No Guns Allowed" (Jessy Terrero, dir.)

Snoop Lion ft. Drake and Cori B. - "No Guns Allowed" (Official Video)

The Rasta conversion of rapper Snoop Dogg into reggae toaster Snoop Lion is no joke — something made clear in the Reincarnated documentary and put into practice with "No Guns Allowed." News footage of school massacres is matched with stark b/w footage of kids playing with guns and up-close of shots of Snoop and his daughter, Cori B, who sings on the track.

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Drake "Started From The Bottom" (Director X & Drake, dir.)

Drake ~ Started From The Bottom

Drake knew he was destined for greatness from the moment he was made night manager at the pharmacy. That ludicrous, yet fantastic set-up — made even better by a comedic interlude in which his co-workers try to turn a price check into a booty call — is the heart of this new video, which takes him from Toronto's snowy streets to living in Entourage paradise.