Filmed in Kyiv, Ukraine, this haunting, yet dizzying video opens with a written message from Ed Sheeran himself dedicating proceeds from it to humanitarian efforts to help the war-torn country.
Ed Sheeran, Chris Stapleton and Bruno Mars skip appearing in this video, but you won't miss them much as co-director Bruno Mars casts a hot female group to rock the stage at longtime LA club The Viper Room.
A music video designed to poke fun at the internet's meme culture while at the same time guaranteed to dominate memes for some time to come. Yep, it's post-modern genius at play in this rollicking and free-flowing green screen bonanze with Ed Sheeran and Justin Bieber.
Structured to feel more like a documentary about a love triangle than a traditional music video, "The River" stars Eminem at his most candid and personal life, even if he consistently remains one post-modern twist ahead of the viewer.
