Ed Sheeran, Chris Stapleton and Bruno Mars skip appearing in this video, but you won't miss them much as co-director Bruno Mars casts a hot female group to rock the stage at longtime LA club The Viper Room.
A music video designed to poke fun at the internet's meme culture while at the same time guaranteed to dominate memes for some time to come. Yep, it's post-modern genius at play in this rollicking and free-flowing green screen bonanze with Ed Sheeran and Justin Bieber.
Structured to feel more like a documentary about a love triangle than a traditional music video, "The River" stars Eminem at his most candid and personal life, even if he consistently remains one post-modern twist ahead of the viewer.
What seems to be a sweet science meets sweet love story based around Ed Sheeran falling for his sparring partner, takes a brief turn toward serious Rocky training montage for an epic match, before veering all the way left to show Sheeran's humor is as strong as ever.
Rudimental themselves appear in one of their own videos for the first time in this clip for their American breakthrough single (thanks to guest and friend Ed Sheeran, of course). It's a moody black-and-white piece with what's been billed as snippets based of the personal lives and struggles of each band member. Good luck guessing what happened to whom.