What seems to be a sweet science meets sweet love story based around Ed Sheeran falling for his sparring partner, takes a brief turn toward serious Rocky training montage for an epic match, before veering all the way left to show Sheeran's humor is as strong as ever.
Rudimental themselves appear in one of their own videos for the first time in this clip for their American breakthrough single (thanks to guest and friend Ed Sheeran, of course). It's a moody black-and-white piece with what's been billed as snippets based of the personal lives and struggles of each band member. Good luck guessing what happened to whom.
Look, this song will be played at weddings from now until eternity, so why shouldn't Ed Sheeran beat everyone to the punch and show you how graceful that first dance could look? And the fact that this is an intricate routine that's just begging for real couple to try and replicate at their weddings means that this could go very viral. Or, at least, serve as a great audition for Dancing With The Stars.
Ed Sheeran's dance phase shows no signs of relenting — except instead of letting a puppet strut its stuff, the moves are ceded to a Phillip Chbeeb who lets the rhythm move him through his day and to some unexpected heights.
Maybe you heard "Sing" with its Pharrell hook and its borderline dance beat and wondered how Ed Sheeran could exist in that world without becoming a cartoon character. Well, you were close: Sheerann has become a puppet to explore this flyer side of his personality, where he can model a pair of Beats, hit a strip club and basically get jiggy with it (but with a knowing wink).
Lupe Fiasco digs into his memories, when things were pure and simple, before Chicago was the murder capital of the USA. Ed Sheeran sings the effective and perfectly wistful hook, but it's directors Coodie & Chike who surely rummaged through their own Chicago roots in creating the handmade dreamscapes of childhood innocense to stand in stark contrast to the current chalk outlines.
