@Videostatic Marshmello & Anne-Marie "Friends" (Hannah Lux Davis, dir.) https://t.co/nbWWUK7r7F #video #musicvideo 1 day 20 hours ago

Eif Rivera

Lil Wayne "God Bless Amerika" (Eif Rivera, dir.)

Anyone who tried to score easy "Real American" points with the non-story of Lil Wayne dancing on the American flag will probably regret calling attention to this video. What was a powerful idea to begin with — a return to his Hollygrove, NOLA roots — has taken on infinitely more resonance after the nationwide discussion simmering after the Trayvon Martin decision.

French Montana "Freaks (explicit)" (Eif Rivera, dir.)

When you have one of the hottest guest versers in the game (French Montana) and everyone's favorite reality show host (Nicki Minaj), you just let them do their thing. Director Eif Rivera delivers exactly what we need for a song called 'Freaks' — wild dancing and Ms. Minaj cranked to her most 'too hot for TV' setting —  all with the throbbing energy of a classic bashment.