@Videostatic Jai Wolf f/ Chelsea Jade "Lost" (Drew Kirsch, dir.) https://t.co/q2n2aGHylM 1 day 9 hours ago

Eif Rivera

Puff Daddy f/ Meek Mill "I Want The Love" (Eif Rivera, dir.)

Hip Hop as nothing more than a Game Of Thrones? Welcome to The North, where the artist formally known as Puff Daddy and then Diddy and now Puff Daddy again stakes out his throne with the help of Meek Mill.

PS:  Between Diddy rewinding his name back to Puff Daddy, and this video's obvious callback to the "Hypnotize" video intro, I think we can safely say that the Bad Boy swagger is mounting a comeback. 

Lil Wayne "God Bless Amerika" (Eif Rivera, dir.)

Anyone who tried to score easy "Real American" points with the non-story of Lil Wayne dancing on the American flag will probably regret calling attention to this video. What was a powerful idea to begin with — a return to his Hollygrove, NOLA roots — has taken on infinitely more resonance after the nationwide discussion simmering after the Trayvon Martin decision.